Leaders take their institutions to the future. Success means riding changing market, technology, and regulatory environments to maintain a fit between products and customers. Or between policies and stakeholders.
But nobody can predict the future. We can only investigate, highlight and attempt to understand the forward implications
of today's events. And many heads are smarter than one. The Future Studio provides facilitated workshops and seminars by which groups can develop robust strategic foresight and plan innovatively to achieve success in changing times. Futurists often remind us that the purpose of thinking about the future is not to predict what will happen but rather to consider alternatives. Although we cannot know the future, we can propose a range of alternative futures and make judgements about the assumptions that underpin them. Futures research provides a powerful framework and set of techniques that allow us to test the credibility of possible futures. Through a better understanding of what is likely to happen we should be able to make better decisions in the present.
But if the value of foresight, then, is to be judged in terms of its ability to influence decisions - by individuals, and within organizations, businesses and governments - futurists must be prepared to move beyond the research and analysis of alternatives. Businesses, management colleges and organizations and policy makers face real problems that require real solutions. Futurists should be at the forefront of discovering practical ways to manage 21st century life under growing complexity, providing a long-term perspective and greater clarity for decision-makers. |